Glenda Lazart, creative strategist and art director
Selected work
JPMorgan Chase
An annual partnership on El Tiempo Latino that adapted JPMorgan Chase’s financial education for a Latino audience, one topic a month.
Branded Content
Tierra Mía
A bilingual documentary series on climate change, the cuts to the Inflation Reduction Act and what they mean for Latino communities, one state per episode.
Direction & Film
NeighborHealth
An annual partnership on El Planeta that turned NeighborHealth’s monthly topics, from community events to the check-ups available, into information and resources in Spanish.
Branded Content
La Ciudad Analítica
A one-day experience across four floors of the ICdeBA, designed with the psychoanalysts to say goodbye to the outgoing authors of its magazine.
Design & Craft
Rupi’a Ñu
The whole brand for a pastured-egg producer: identity, packaging, flyers, photography and a monthly plan for its Instagram.
Design & Craft
Work
← All work
Branded Content · 2025–2026
Rompiendo Mitos
Multi-year partnership with Blue Cross Blue Shield of Massachusetts on El Planeta.
ProposalCreative directionArt directionInterview pre-production
Rompiendo Mitos is a multi-year partnership between Blue Cross Blue Shield of Massachusetts and El Planeta that answers health insurance myths in Spanish. It started from 400+ survey responses, three focus groups and 15+ interviews.
- 01The brief
Health insurance myths, answered in Spanish, for Blue Cross Blue Shield of Massachusetts.
- 02The research
400+ survey responses, three focus groups and 15+ interviews before any piece was made.
- CLIENT
- Blue Cross Blue Shield MA · El Planeta
- ROLE
- Proposal · Creative direction · Art direction · Interview pre-production
- SCOPE
- Research · Interviews · Carousels · Reels
- NOTE
- Art direction on years two and three.
- PRODUCED
- Espacio (Tiempo Company)
- YEAR
- 2025–2026
About
Creative strategist and art director in Buenos Aires, working remotely.
NOWIndependent, since October 2026
2024–26Espacio, the in-house studio of Tiempo Company. Senior art director, then studio lead
2017–24RITMO, my own studio. Brands, photography and film
AIFor research and prototypes. Each case says what was shot and what was generated
TRAINED INPhotography, graphic design, audiovisual production, UX/UI, cinematography, cyanotype
Off work
- A patio full of plants
- Film cameras and cyanotypes
- Cooking, savory only. I’m terrible at dessert
- The Score, on vinyl
- Films, lots of them
- Skyrim, again
Selected clients 18
JPMorgan Chase · Washington Wizards · Climate Power en Acción · Boston Red Sox · Blue Cross Blue Shield MA · NeighborHealth · Prince George’s Community College · Mass Cultural Council · Museum of Science · Washington Capitals · Massachusetts 250 · Félix Pago · Verizon Small Business · Metro by T-Mobile · Montgomery County DOT · Isabella Stewart Gardner Museum · New England Botanic Garden · Montgomery History Center ·
Created at Espacio (Tiempo Company).