Glenda Lazart, creative strategist and art director
Selected work
JPMorgan Chase
An annual partnership on El Tiempo Latino that adapted JPMorgan Chase’s financial education for a Latino audience, one topic a month.
Branded Content
Tierra Mía
A bilingual documentary series on climate change, the cuts to the Inflation Reduction Act and what they mean for Latino communities, one state per episode.
Direction & Film
NeighborHealth
An annual partnership on El Planeta that turned NeighborHealth’s monthly topics, from community events to the check-ups available, into information and resources in Spanish.
Branded Content
La Ciudad Analítica
A one-day experience across four floors of the ICdeBA, designed with the psychoanalysts to say goodbye to the outgoing authors of its magazine.
Design & Craft
Rupi’a Ñu
The whole brand for a pastured-egg producer: identity, packaging, flyers, photography and a monthly plan for its Instagram.
Design & Craft
Work
← All work
Branded Content · 2025–2026
JPMorgan Chase
Annual content partnership on El Tiempo Latino.
Art directionDesign conceptShoot and edit
An annual partnership between JPMorgan Chase and El Tiempo Latino. Every month, one topic from Chase’s financial education, from buying a first car to spotting a scam, became articles, reels and carousels for a Latino audience.
The year closed with a scam-prevention campaign designed as the DOS and Windows screens its audience grew up with.
- 01The brief
Chase’s financial education, one topic a month, on El Tiempo Latino.
- 02The campaign
Scam prevention to close the year. Growing up online does not make you immune to a scam.
- 03The design concept
The DOS and Windows screens that audience grew up with.
- CLIENT
- JPMorgan Chase · El Tiempo Latino
- ROLE
- Art direction · Design concept · Shoot and edit
- SCOPE
- Annual partnership · Monthly financial education · Native articles · Reels · Carousels
- NOTE
- The design concept is mine, the campaign concept is not. Shoot and edit on some of the pieces, not all.
- PRODUCED
- Espacio (Tiempo Company)
- YEAR
- 2025–2026
- RAN AT
- Crecer con internet no te hace inmune a una estafa
- Nobody tells you this about cheap travel
- Cybersecurity for small businesses
- Growing up online does not make you scam-proof
- Buying your first car
- What school never taught you about money
- Cuanto más real parece, menos tiempo te tomás para revisar
- Why your paycheck disappears before the month ends
- Is a car your first goal for 2026?
- These security phrases are not clichés
About
Creative strategist and art director in Buenos Aires, working remotely.
NOWIndependent, since October 2026
2024–26Espacio, the in-house studio of Tiempo Company. Senior art director, then studio lead
2017–24RITMO, my own studio. Brands, photography and film
AIFor research and prototypes. Each case says what was shot and what was generated
TRAINED INPhotography, graphic design, audiovisual production, UX/UI, cinematography, cyanotype
Off work
- A patio full of plants
- Film cameras and cyanotypes
- Cooking, savory only. I’m terrible at dessert
- The Score, on vinyl
- Films, lots of them
- Skyrim, again
Selected clients 18
JPMorgan Chase · Washington Wizards · Climate Power en Acción · Boston Red Sox · Blue Cross Blue Shield MA · NeighborHealth · Prince George’s Community College · Mass Cultural Council · Museum of Science · Washington Capitals · Massachusetts 250 · Félix Pago · Verizon Small Business · Metro by T-Mobile · Montgomery County DOT · Isabella Stewart Gardner Museum · New England Botanic Garden · Montgomery History Center ·
Created at Espacio (Tiempo Company).