Glenda Lazart, creative strategist and art director
Selected work
JPMorgan Chase
An annual partnership on El Tiempo Latino that adapted JPMorgan Chase’s financial education for a Latino audience, one topic a month.
Branded Content
Tierra Mía
A bilingual documentary series on climate change, the cuts to the Inflation Reduction Act and what they mean for Latino communities, one state per episode.
Direction & Film
NeighborHealth
An annual partnership on El Planeta that turned NeighborHealth’s monthly topics, from community events to the check-ups available, into information and resources in Spanish.
Branded Content
La Ciudad Analítica
A one-day experience across four floors of the ICdeBA, designed with the psychoanalysts to say goodbye to the outgoing authors of its magazine.
Design & Craft
Rupi’a Ñu
The whole brand for a pastured-egg producer: identity, packaging, flyers, photography and a monthly plan for its Instagram.
Design & Craft
Work
← All work
Direction & Film · 2025 (season two)
Tierra Mía
Documentary series for Climate Power En Acción and Poder Latinx.
Graphic art directionEditPost
Tierra Mía is a bilingual documentary series for Climate Power En Acción and Poder Latinx about climate change and the cuts to the Inflation Reduction Act, and how they affect Latino communities. The season two episodes here go to New York, Arizona and California.
- CLIENT
- Climate Power En Acción · Poder Latinx
- ROLE
- Graphic art direction · Edit · Post
- SCOPE
- Visual system · Edit and post · Motion graphics and color coordination · Comms toolkit
- NOTE
- Season two. I did not direct the series.
- PRODUCED
- Espacio (Tiempo Company)
- YEAR
- 2025 (season two)
About
Creative strategist and art director in Buenos Aires, working remotely.
NOWIndependent, since October 2026
2024–26Espacio, the in-house studio of Tiempo Company. Senior art director, then studio lead
2017–24RITMO, my own studio. Brands, photography and film
AIFor research and prototypes. Each case says what was shot and what was generated
TRAINED INPhotography, graphic design, audiovisual production, UX/UI, cinematography, cyanotype
Off work
- A patio full of plants
- Film cameras and cyanotypes
- Cooking, savory only. I’m terrible at dessert
- The Score, on vinyl
- Films, lots of them
- Skyrim, again
Selected clients 18
JPMorgan Chase · Washington Wizards · Climate Power en Acción · Boston Red Sox · Blue Cross Blue Shield MA · NeighborHealth · Prince George’s Community College · Mass Cultural Council · Museum of Science · Washington Capitals · Massachusetts 250 · Félix Pago · Verizon Small Business · Metro by T-Mobile · Montgomery County DOT · Isabella Stewart Gardner Museum · New England Botanic Garden · Montgomery History Center ·
Created at Espacio (Tiempo Company).