Glenda Lazart, creative strategist and art director
Selected work
JPMorgan Chase
An annual partnership on El Tiempo Latino that adapted JPMorgan Chase’s financial education for a Latino audience, one topic a month.
Branded Content
Tierra Mía
A bilingual documentary series on climate change, the cuts to the Inflation Reduction Act and what they mean for Latino communities, one state per episode.
Direction & Film
NeighborHealth
An annual partnership on El Planeta that turned NeighborHealth’s monthly topics, from community events to the check-ups available, into information and resources in Spanish.
Branded Content
La Ciudad Analítica
A one-day experience across four floors of the ICdeBA, designed with the psychoanalysts to say goodbye to the outgoing authors of its magazine.
Design & Craft
Rupi’a Ñu
The whole brand for a pastured-egg producer: identity, packaging, flyers, photography and a monthly plan for its Instagram.
Design & Craft
Work
← All work
Branded Content · 2026
Metro by T-Mobile
Pilot on El Tiempo Latino, El Planeta and Tiempo News, through 15 October 2026.
Design directionArt direction
An A/B-tested pilot for Metro by T-Mobile’s phone plans across El Tiempo Latino, El Planeta and Tiempo News. Three messages ran against each other every two weeks until 15 October 2026: the game, the family and the price.
- CLIENT
- Metro by T-Mobile · El Tiempo Latino · El Planeta
- ROLE
- Design direction · Art direction
- SCOPE
- A/B-tested pilot · Three message pillars · Carousels · Display ads · Newsletter natives
- NOTE
- The campaign direction was the client’s.
- PRODUCED
- Espacio (Tiempo Company)
- YEAR
- 2026
- RAN AT
- Newsletter native · El Tiempo Latino
- Newsletter native · El Tiempo Latino
- Newsletter native · El Planeta
- ¿Dónde vas a ver el juego esta temporada?
- El deporte no para. Tu señal tampoco.
- El estadio ahora cabe en un bolsillo
- Cada uno en un estado distinto, pero el chat sigue activo
- ¿A cuántos kilómetros está tu gente hoy?
- ¿Cuánto hace que no ves a tus nietos?
- Más cerca, todos los días
- Suma a quien quieres tener cerca
- ¿Notaste que casi todo subió de precio este año?
- El precio que ves hoy es el que pagas en 5 años
- La activación va sin costo
- El precio que ves hoy es el que pagas mañana
About
Creative strategist and art director in Buenos Aires, working remotely.
NOWIndependent, since October 2026
2024–26Espacio, the in-house studio of Tiempo Company. Senior art director, then studio lead
2017–24RITMO, my own studio. Brands, photography and film
AIFor research and prototypes. Each case says what was shot and what was generated
TRAINED INPhotography, graphic design, audiovisual production, UX/UI, cinematography, cyanotype
Off work
- A patio full of plants
- Film cameras and cyanotypes
- Cooking, savory only. I’m terrible at dessert
- The Score, on vinyl
- Films, lots of them
- Skyrim, again
Selected clients 18
JPMorgan Chase · Washington Wizards · Climate Power en Acción · Boston Red Sox · Blue Cross Blue Shield MA · NeighborHealth · Prince George’s Community College · Mass Cultural Council · Museum of Science · Washington Capitals · Massachusetts 250 · Félix Pago · Verizon Small Business · Metro by T-Mobile · Montgomery County DOT · Isabella Stewart Gardner Museum · New England Botanic Garden · Montgomery History Center ·
Created at Espacio (Tiempo Company).