Glenda Lazart, creative strategist and art director
Selected work
JPMorgan Chase
An annual partnership on El Tiempo Latino that adapted JPMorgan Chase’s financial education for a Latino audience, one topic a month.
Branded Content
Tierra Mía
A bilingual documentary series on climate change, the cuts to the Inflation Reduction Act and what they mean for Latino communities, one state per episode.
Direction & Film
NeighborHealth
An annual partnership on El Planeta that turned NeighborHealth’s monthly topics, from community events to the check-ups available, into information and resources in Spanish.
Branded Content
La Ciudad Analítica
A one-day experience across four floors of the ICdeBA, designed with the psychoanalysts to say goodbye to the outgoing authors of its magazine.
Design & Craft
Rupi’a Ñu
The whole brand for a pastured-egg producer: identity, packaging, flyers, photography and a monthly plan for its Instagram.
Design & Craft
Work
← All work
Branded Content · 2026
Prince George’s Community College
Enrollment campaign on El Tiempo Latino.
Creative directionArt direction
Own Your Story is an enrollment campaign for Prince George’s Community College on El Tiempo Latino, told by two students, Andrés and Flor, and the doubts that almost kept them out: money, time and English.
- 01The brief
Enrollment at Prince George’s Community College among Spanish speakers.
- 02The insight
Three doubts keep people out: can I afford it, will I belong, will it be worth it.
- 03The strategy
Let two students who almost did not enroll answer those doubts in their own words.
- CLIENT
- Prince George’s Community College · El Tiempo Latino
- ROLE
- Creative direction · Art direction
- SCOPE
- Creative platform · Interviews · Reels · Carousels
- NOTE
- I left while the campaign was rolling out.
- PRODUCED
- Espacio (Tiempo Company)
- YEAR
- 2026
About
Creative strategist and art director in Buenos Aires, working remotely.
NOWIndependent, since October 2026
2024–26Espacio, the in-house studio of Tiempo Company. Senior art director, then studio lead
2017–24RITMO, my own studio. Brands, photography and film
AIFor research and prototypes. Each case says what was shot and what was generated
TRAINED INPhotography, graphic design, audiovisual production, UX/UI, cinematography, cyanotype
Off work
- A patio full of plants
- Film cameras and cyanotypes
- Cooking, savory only. I’m terrible at dessert
- The Score, on vinyl
- Films, lots of them
- Skyrim, again
Selected clients 18
JPMorgan Chase · Washington Wizards · Climate Power en Acción · Boston Red Sox · Blue Cross Blue Shield MA · NeighborHealth · Prince George’s Community College · Mass Cultural Council · Museum of Science · Washington Capitals · Massachusetts 250 · Félix Pago · Verizon Small Business · Metro by T-Mobile · Montgomery County DOT · Isabella Stewart Gardner Museum · New England Botanic Garden · Montgomery History Center ·
Created at Espacio (Tiempo Company).